Fed by daily bread.

Millions, perhaps billions of dollars are spent by corporations and small
businesses alike for advertising. It's a neccessary function of any business
entity in order to promote their goods or service. It is the very catalyst
whichcreates demand, fostering production. Basic principle of business.
Celebrity spokespersons and world class athletes alike flick underwear
through the air, guzzle Pepsi, and even chew gum at the same time to the
whim of ad departments because they are paid to do so. Their image and
the company's product is plastered all over town, in every magazine, and
on t.v. Airtime, adspace, and the proper place costs money, and it's no
object if the vice is right and it hits it's intended target market.

Many of these companies have just realized the spending habits of
African-Americans in the past few years, and have begun to aggressively
target the urban market. We (black people) are the largest consumer group
in the US, at only what 12-13% of the US population? We buy shit that
depreciates like ice-cream in the oven. We'll buy bullshit all day long.
$60 baby Jordans for 10-month olds, gold teeth, glass earrings, shoes in
every possible color to coordinate from head to toe. The've reached us
via the normal media. But Guerilla marketing has been the tactic of choice
in the hood.

There are some brothers down here, in the A who have converted their
gas-guzzling, curb-swervin' slabs (read-cars) into ridiculously gaudy,
mobile billboards. Advertising the most un assuming products as CHEETOS,
SUNKIST, M&Ms, GA TECH, McDONALDS, etc. on color-coordinated, 22
-inch chrome wheels, boomin' stereos and custom interiors to boot.
Million dollar entities, who's logos are carefully crafted into the paint scheme
of these cars ride by the sidewalks all dayeveryday in impoverished black
neighborhoods. We've all seen the city busesadvertising your favorite,
tv show, restaurant, or magazine, and this is no different. Marta gets paid to
clad their vehicles in such ads. It's a perk, having a large, mobile ad criss-
crossing the city streets on a regularly, scheduled route, seen by thousands of
people day in and day out. And they get PAID for it.

My question is simple:
Are these brothers with these expensively-detailed cars, cashing in? Contracted
to promote these pirates? Getting that paper because they understand the hustle
of give and take, scratch my back - I'll scratch yours? That's what they all claim to
be, money-getters.
-OR-
Are they just Gold-grillin' dumb-asses who are ignorantly exploiting themselves
because they have that insatiable appetite to be seen flossin'?

I just hope that appetite is only satisfied with that Treasury bread, cheese,
and dough.